Medical Informatics Corp. Wins Global Marketing Award
Medical Informatics Corp. (MIC), developer of the FDA-Cleared clinical platform Sickbay, announced today it was named the winner of a 2025 Brandie Award for Best Brand Portal Design and Execution.
The Brandie Awards, presented by IntelligenceBank, are a celebration of brilliant brand work from around the globe. MIC’s brand portal is their centralized digital hub for brand materials (e.g. logos, images, and videos) as well as sharable assets, such as use cases, quick guides for Sickbay users, and marketing collateral.
The brand portal was recognized for its outstanding design, functionality, and ability to help teams and partners maintain brand consistency.
Director of Marketing, Jennifer Lazarz, adds “We’re proud of our mission to empower “the people who care” in the healthcare industry. Utilizing a centralized brand portal helps us ensure that we’re consistently delivering the right messages and materials at the right time”
“Entries were highly competitive this year,” said William Tyree, one of the award judges. “Medical Informatics Corp. stood out by demonstrating how a well-executed brand portal can empower teams to ensure accessibility, ease of use, and alignment across all brand
Touchpoints.”
In a regulated industry such as healthcare, accuracy and consistency are critical. That’s why MIC established a single source for all official brand materials, ensuring every message is compliant and on-brand. Utilizing IntelligenceBank has contributed to alignment with overall marketing strategy and messaging consistency.
Curtis Winn, Medical Informatics Corp’s COO noted, “fostering transparent collaboration
between Marketing and the entire organization is Jennifer’s super power. Her efforts have resulted in a highly effective brand management process and quality brand representation for MIC.”
Read more about the award and other winners on IntelligenceBank’s website.
